Integration of Language and Media Education: Didactic Approach to Language Persuasion in Advertising

Abstract

The paper offers a didactic solution to one of the topics within media education, specifically focusing on advertising communication. The aim is to demonstrate a possible integration of language and media education through a class centered on the linguistic persuasion in advertising communication. The communicative issue of our proposed plan is the impact of an advertising message on its recipient, while the linguistic problem addressed concerns verbal grammatical categories.